Case Study 7DMC

Background

7 Dimensions Medical Centre is a multi-specialty clinic based in Dubai, operating multiple departments for health, wellness and beauty.

When they came to us, they were running campaigns on Google & Meta (Facebook & Instagram) with a significant high monthly ad spend.

However, while they were receiving lots of messages, the quality of enquiries and leads received were poor, resulting in very low sales and negative ROI from advertising efforts.

Our efforts were focused on improving ROI and increasing the clinics real-world sales and revenue.

We are proud to say that our efforts have paid off, and the client has been advertising with us for 3+ years, which is the biggest testament to the value and results we were able to bring them.

Objectives

Improve quality of leads and enquiries

Increase the number of bookings for services

Improve ROI from advertising efforts & increase clinic revenue

Results

New appointment bookings

Month 1 - 52 new booked appointments
Month 2 - 70 new booked appointments
Month 3 - 93 new booked appointments

Increased revenue & sales

With an average order value of AED 1,500, we were able to generate as estimated AED 322,500 in sales during this 3 month period, with a return on ad spend of 4x ROI.

Reduced ad spend

We were able to generate new appointments while reducing their overall ad spend, therefore increasing the ROI from their advertising.

Strategy

Identifying the right treatments to promote

We first crafted an ads strategy and selected the right treatments to promote with the right offers, to ensure we are able to generate higher ROI by striking a balance between volume of sales and the average order value per sale.

Creating conversion-driven ads & campaigns

We revamped their ads strategy completely, focusing on conversion-focused ads and messaging that would attract the right target audience. We also restructured the complete ad account and created campaigns that will focus on generating appointments instead of only messages and leads.

Budget & ad spend optimization

We segmented budgets in order to efficiently target multiple departments like Chiropractic, Gynecology, Dental, Aesthetics & Chinese Medicine. Based on real-time data, we continuously adjusted our strategies to optimize performance. This included tweaking ad creatives, refining targeting parameters, and reallocating budgets to focus on the most successful campaigns.

Conclusion

We were able to successfully increase the number of booked appointments and sales within just three months, boosting the ROI from their digital marketing campaigns. Using a multi-channel approach, with a carefully crafted ads strategy, we have been able to generate a consistent stream of new booked appointments for 7 Dimensions Medical Centre for 3+ years. The operations of the clinic have expanded, with multiple departments growing from just 1 doctor to now having multiple doctors per department.

7 Dimensions Medical Centre