Case Study 7DMC

Background

Onyx Medical Centre came to us as a relatively new clinic, with operations starting from slightly over a year.

The clinic had tried a few different agencies in the past, but were unable to see successful results. At the time of meeting with us, they were running their marketing campaigns in-house, without any significant success.

They needed to increase their monthly sales revenue and appointment bookings.

We were able to show them successful results and a measurable increase in revenue within the first 3 months of working together directly attributed to our campaigns and ads strategy.

Objectives

Increase volume of leads and enquiries

Increase the number of bookings for services

Increase monthly sales revenue

Results

Increase in reported sales month on month

Over a 3-month period, we were able to generate a total estimated revenue of AED 244,280, with a steady increase in revenue month on month through ongoing optimization efforts.

We were able to successfully generate new sales and revenue from high-value services. With an average order value of approximately AED 2,500, this helped increase the revenue per booking for the clinic.

Month 1 - 21 sales, establishing the initial baseline
Month 2 - 30 sales, a 42.86% increase in sales and corresponding growth in revenue.
Month 3 - 47 sales, a 56.67% increase in sales from the previous month

Increased ROAS month on month

We were able to successfully increase the return on ad spend month on month, starting at a 3x ROAS in the first month and going up to 4.5x ROAS by month three.

Strategy

Narrowing Focus on High-Value Services

We advised their team on selecting and promoting the most lucrative services, and we helped them develop high-value packages designed to quickly boost revenue. These targeted offerings included Hair Transplant packages and Fat Loss Program bundles.

Creating Sales-Driven Campaigns with an Effective Ads Strategy

We created a comprehensive ads strategy featuring sales-focused ads aimed at qualifying high-intent audiences ready to book services. By setting up conversion tracking and creating targeted campaigns for Google Ads and Meta Ads (Facebook & Instagram), we reached audiences primed to make appointments.

Enhancing Social Media Presence

We provided the team with specific guidance on boosting their brand presence through social media. By producing well-crafted videos, we aimed to attract the right demographic and address any potential objections clients might have before booking services.

Conclusion

We successfully increased Onyx Medical Centre’s sales and revenue within just three months, demonstrating the effectiveness of our targeted ads strategy. By focusing on high-value services and creating sales-driven campaigns, we achieved a steady month-on-month increase in both sales and revenue. Our efforts resulted in a total revenue of AED 244,280 over the 3-month period, with the return on ad spend (ROAS) improving from 3x to 4.5x.

Onyx Medical Center